The ''Zambia Daily Mail'' is an English-language daily

broadsheet A broadsheet is the largest newspaper format and is characterized by long Vertical and horizontal, vertical pages, typically of . Other common newspaper formats include the smaller Berliner (format), Berliner and Tabloid (newspaper format), ta ...

newspaper A newspaper is a periodical publication containing written information about current events and is often typed in black ink with a white or gray background. Newspapers can cover a wide variety of fields such as politics, business, sports a ...

published in

Zambia Zambia (), officially the Republic of Zambia, is a landlocked country at the crossroads of Central Africa, Central, Southern Africa, Southern and East Africa, although it is typically referred to as being in Southern Africa at its most cent ...

. It is one of two state-owned papers of the Zambian government.

History and operations

The newspaper arose from the ''Central African Mail'', which was bought by the government from David Astor in 1965. It was renamed the ''Zambian Mail'' and subsequently the ''Zambia Daily Mail'' in 1970. The paper soon became a mouthpiece for the government, publishing official statements and press releases, while being instructed to become an "instrument in nation building". However, this saw a decline in

readership Readership may refer to: * The group of readers of a particular publication or writer: their target audience * The total number of readers of a particular publication (newspaper, magazine, book), as proxy-measured by web/app views or print circulat ...

and

advertising Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...

. In 2005, its circulation figures were estimated to be between 10,000 and 15,000.de Burgh, Hugo (2005). ''Making Journalists: Diverse Models, Global Issues''.

Routledge Routledge () is a British multinational publisher. It was founded in 1836 by George Routledge, and specialises in providing academic books, journals and online resources in the fields of the humanities, behavioural science, education, law, and ...

. p. 166.

References

External links

* Newspaper's official website Publications with year of establishment missing Daily newspapers published in Zambia English-language newspapers published in Africa Government agencies of Zambia {{Africa-newspaper-stub

History and operations

See also

References

External links